The tests for Recipes, Jobs, Movies, and Courses are currently supported - but this is just a first step, we plan on expanding over time. The new tool provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content. Google had this to say on its Webmaster blog: ![]() The tool is an updated version of Google’s previous structured data testing tool and is designed to make testing and diagnosing your page’s structured data easier. With the announcement of its new “rich results” terminology, Google also unveiled a new testing tool specifically for rich results. Google has a new rich results testing tool That being said, there is a case to be made that certain rich results increase your click-through rate (CTR) and thus result in more traffic. Indeed, various studies have suggested (and Google has confirmed) that there is no ranking boost from structured data. The markup may not affect your rank in the SERPsįurthermore, including rich results in your listing to improve its position in the SERPs is not yet a reality.Īlthough Google has suggested that it might one day take structured data into consideration as a ranking factor, we have not yet reached that day. The page does not meet the guidelines for structured data described here, the type-specific guidelines, or the general webmaster guidelines.Ĥ.The content referred to by the structured data is hidden from the user.The structured data is incorrect in a way that the testing tool was not able to catch.The structured data is not representative of the main content of the page or is potentially misleading.In some cases, it may determine that one feature is more appropriate than another, or even that a plain blue link is best. The Google algorithm tailors search results to create what it thinks is the best search experience for a user, depending on many variables, including search history, location, and device type. Using structured data enables a feature to be present, it does not guarantee that it will be present.Reasons for this vary, but Google provides the following explanations for a rich results absence in its Structured Data General Guidelines: There’s no way to guarantee rich resultsĪs mentioned above, applying structured data markup to your pages is a great first step to obtaining rich results - but Google may still decide not to show them for your site. So, rather than attempt to simultaneously show something to users while explaining it to Google (which can get a bit messy), JSON-LD separates the information into its own section. JSON-LD stands for “JavaScript Object Notation – Linked Data,” and, as you may have guessed, is presented in a JavaScript format.Įssentially, it describes the information on your page without disturbing what users see. Its recommended format, however, is JSON-LD. ![]() Google supports structured data in three formats: JSON-LD, Microdata and RDFa. ![]() Google prefers the JSON-LD format for structured data If not, there are plenty of tools available to help create and test schema markup, including Structured Data Markup Helper, Schema Generator for SEO or Structured Data Testing Tool. Thankfully, implementation is an easy process. If you’re running a WordPress site, you can simply install a variety of plugins to add the necessary markup. In addition to helping Google better understand your page content, structured data is also used to enable rich results.Īlthough not all structured data leads to a rich result, marking up content with structured data (commonly called “schema markup”) can certainly improve your chances of obtaining a rich result in SERPs. Certain kinds of schema markup, such as reviews and recipes, have the ability to produce a rich result when properly implemented. Structured data is coded within your page markup and is used to provide information about a page and its content. Structured data is generally used to obtain rich results They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth.īelow, I’ll cover everything you need to know about rich results going into 2018. As of December 19, 2017, “ rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results.Īs a marketer, those terms probably aren’t new to you.
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